Nowadays, marketing and advertising are everything, because the person who does not advertise his product or service won't be able to sell it optimally, and even though conventional marketing has been left out a little bit due to the rapid and unstoppable increase of social media and the digital marketing, you can still take advantage of these, especially if we talk about Indoor TV or display.
Since we started using TV display, it has been the most solid and effective advertising strategy, as long as it is used in the correct way, in the right place, with the right people; the possibility that this advertising gets followers, subscribers, switchover and sales is really high.
A recent study made by YuMe and IPG Media Lab found out that consumers are 41% more receptive to advertising in public places than at home.
1. Indoor TV advertising is usually used in malls, boulevards, public bathrooms, but the best places for this are meeting places, places for events, forums or conventions (public or private), in which we already know what kind of audience will be attending and if they are your target. Attendees are not going to watch TV in these events, the advertising that will be displayed in a direct and repetitive way, that's why your potential customers will absorb the broadcast information in an understood or subjective way, meaning that you will go set it in their minds creating a positioning of your brand.
2. The segmentation of the message that you want people to know must be simple, having previously identified the audience for the event your videos can be designed especially for them taking into account their demographic specifications (gender, age, likes, dislikes, socio-economic factors, and others).
TV display or Indoor TV is a highly effective tool whose effectiveness will definitely give you back any previous investment.
Now, you are the only one who will decide if it is worth to introduce this advertising medium to your company!