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Archives June 27, 2016

What is Lovemark

Last update on June 27, 2016.

 What is Lovemark

The term Lovemark is used to define the position of your brand inside a culture. When a brand succeeds in keeping the costumer almost 100% loyal to the brand, and that he is also emotionally involved with it. The point of this strategy is to make consumers fall in love with the brand. This love ...

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